– Photography + Digital Art by studio-e.ca and C Side Photography
– Article, Makeup + Art Direction by James Kershaw
– Model Lauren at PHABRIK model + artist management

Fringe Benefits

Each season, cosmetic houses launch new items in an attempt to fulfill everyone’s desire to find their ideal lash enhancing product. This season is no exception. Elizabeth Arden Prevage Clinical Lash + Brow Enhancing Serum contains a triple peptide complex that claims to support the lash’s natural renewal cycle to promote lush, healthy revitalized lashes when applied daily. Many houses offer a variety of mascaras that contain lash enhancing ingredients. Lise Watier’s Dramatique Lash Booster Mascara utilizes the benefits of apple staminal cell derivatives to strengthen and regenerate the eyelash structure to achieve faster growth, while Clarins’ Be Long Mascara contains a complex of matrikine, a peptide to stimulate lash growth combined with panthenol for strength. Elizabeth Arden’s Beautiful Colour Lash Enhancing Mascara is also peptide rich and claims an increase in lash volume and density. The formula instantly lengthens, curls and colours the lashes and is available in a limited edition pearlized brilliant blue this season. Clinique’s Lash Power Feathering Mascara offers an innovative formula with an advanced thermal technology initially developed for humid Asian environments that is resistant to tears, rain, perspiration, chlorinated and salt water. However, it is still able to be removed with warm water (39°C/103F). The mascara utilizes the benefits of Pullulan, a polysaccharide with a honey-like consistency to help stretch lashes during application. Temporary false lashes such as the examples from Lise Watier and Ardell are a tried and true standby for those seeking lush voluminous lashes on a temporary basis.

All Bases Covered

A successful makeup application depends on having a smooth even base on which colour is applied. Cosmetics applied on a properly primed complexion will have greater longevity. Lise Watier’s Base Miracle, available in two formulas, one for normal/dry and one for combination/oily skins, decreases the appearance of fine lines and pores. It also imparts a soft matte finish and prepares the skin for a perfect makeup application. Her Luminous Correcting Primer adds a glow while colour correcting, Banane (shown) illuminates and helps correct moderate redness, and Rose Lilas corrects a sallow skin. Abricot restores a healthy glow and Vert neutralizes ruddiness and blotchiness. Both products may be mixed together to form a custom blend ideal for the particular needs of the skin. Clarins Paris, famous for their Instant Smooth Perfecting Touch primer, launches Instant Light Radiance Boosting Complexion Base. This new product restores vitality and radiance, while correcting small imperfections. The complexion base contains katafray bark extract, which encourages the skin’s natural hydration mechanisms, and white tea to aid the skin’s defense from pollution and environmental aggressions. Radiance Boosting Base is available in three tones: 01 Rose, which adds radiance to all skins, 02 Champagne, which reduces redness, and 03 Peach, which adds adds warmth and radiance to deeper skin tones.

Clinique debuts their new CC Cream Compact SPF25, an alternative to liquid CC creams. This product corrects and reflects light to neutralize perfections and hydrate the skin.  Once the complexion has been primed for makeup, the next very important step for those wearing foundation is, of course, to chose the correct finish and colour. Clarins launches four new global shades to their Skin Illusion SPF10 Natural Radiance Foundation line. The house launches, as they do each season, a limite d edition face compact. The Opalescence compact has an ultra-fine, soft powder texture that illuminates and matifies with a lightweight finish. Elizabeth Arden New York introduces Flawless Finish Perfectly Nude Liquid Makeup SPF15 with hydro-pigment technology. Pigments are enveloped with moisture rich, plant based emollient that mimic the skin’s flexibility and smoothness, providing a lightweight, colour true, long lasting, flawless finish. The company’s new Flawless Finish Correcting + Highlighting pen is the ideal companion; this item erases signs of fatigue, restores radiance and masks imperfections, dark circles, blemishes and ruddiness.