Davines is a Parma, Italy-based high-end haircare brand distinguished by their innovative approach to beauty through pioneering products and projects.

With its Italian heritage the company is now one of the most respected in the industry supplying salons and distributors in over 70 countries, while maintaining a boutique sensibility. Founded in 1983 by the Bollati family, the group has branches in Paris, London, New York, Mexico City, Deventer, Lummen and Dusseldorf, and an international team of more than 350 employees worldwide.

Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.

Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life. At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects. More than two decades later, the davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico city, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

Davines launches More Inside

The new styling range, the value of a craftsmanship approach, the quality of formulations conceived to shape the creative expression. For Davines, styling is an art that allows stylists to give shape to their creative expression and make the most of their customers’ personality. Staying true to this philosophy, Davines is pleased to present More Inside. These products are honest tools that tell their own story through their characteristics and capabilities, whisper thoughts inspired by their function, elevated to humble and discreet advice, which can be applied to everyday life.