Photography: Harry Fellows www.harryfellows.com Styling: Cannon at Judy Casey www.judycasey.com Model: Paris at Muse Management Makeup: Chico Mitsui for NARS cosmetic Hair: Kozmo at Bryan Bantry Manicurist: Krysty Williams for Picture Perfect Nails First Assistant: Ijfke Ridgley Styling Assistant: Amber Stolec & Jorge Rublacava Location: Loft 402 www.loft402.com

Designer Profiles - Vancouver, Toronto, Montreal, Edmonton, Calgary

William Richard Green’s autumn/winter 2011 collection stands out for its eclectic influences and its intention to deconstruct the idea of luxury. This is done by resorting to strong influences from outdoors menswear and relaxed grunge tailoring. Green claims that the inspiration for the collection is the ‘Viking’ and its uncouthness as the antithesis of lavishness. However, it seems more accurate to describe his garments and accessories as paying homage to British sartorial tradition and to the rebellious urban tribes and subcultures of the second half of the twentieth century. In his promotional material, Green has indicated that his work is partly inspired by the free-spirited approach to life that he gained during his formative years in the English countryside. He was born in 1985 in Worcestershire, and spent his childhood and teenage years in that West Midlands English county before moving to London to study fashion. In 2009, he earned a degree from Central Saint Martins College of Art and Design with a collection that he dubbed as ‘wearable manly menswear’. He also trained at London’s Savile Row, a world centre for menswear tailoring. There, he went through important training in pattern cutting and gained useful insights into sartorial craftsmanship. The academic training at Central Saint Martins and the skills that Green gained during his period of practical experience allowed him to embark on an ongoing process of questioning the more traditional mores of menswear and luxury. At the same time, there is little doubt that this young designer has been firmly embracing his British identity. This dedication is strongly evidenced in the decision to produce only in the UK and source fabrics predominantly manufactured in Britain.

Workplace Cool Essentially the look which most despised, we saw it on the subways during the evenings rush hour and considered only for those who couldn’t keep their painful but appealing shoes on; this look has repeatedly been seen on our runways throughout the last few seasons, which means it’s here to stay well, at least for this season. Add a pair of clean sneakers to formal-trousers topped off with a leather duffle bag and varsity-style jacket, for a look which translates from work to a late-night gym session. Belted Waists Adding a waist-belt to the outer-layer of your outfit essentially “cinching the waist” can take your pieces in a new direction effectively jazzing up a relatively casual-look and giving it that formal edge; this however is not a look for everyone; it takes confidence and pure fearlessness to keep this from looking feminine. My recommendation is to stick to muted-colors and only add the belt to pieces that keep your torso looking masculine by nipping the waist and emphasizing the ‘V’/‘T’ shape of your shoulders and back. The belt should never rise higher than your belly-button area. Leather Vs Denim A trend that’s been bubbling under for quite some time now, maybe it’s the risqué feel of leather paired against what’s considered the epitome of comfortable fashion, denim. Whether it’s a denim jacket with leather sleeves or just simply a pair of leather trousers, add a dash of brawn to your outfits by mixing in a leather piece with some denim to create this spin-off biker style. PVC & Leather Pants Feeding off the current trend for all things daring in fashion, leather or PVC pants maybe both are the must have things to bring your winter wardrobe into 2011. Think slim and drain-pipe fits as opposed to boot-cut and straight-legs to keep this look looking fresh and not dated. Remember the key thing here when buying is to think quality not the cost, well within region. Don’t compromise too much or you may just regret it with a compromising split in the crotch area or the rear. Splash of Red Every season we have that ‘it’ colour, that colour that dominate the rails in trendy stores, that color that’s your first choice out of all the others, that color which feels like it just goes with everything, this season make that color Red. You may decide to go with a head-to-toe look or just opt for that one statement piece, either way make it red and get ready to paint the town. Short-Shorts Most are thinking why I would wear short-shorts in winter yet alone wear short-shorts at all; well this look isn’t for the faint-hearted however it will take you right into Spring/Summer 2012, also adding a refreshing twist to any tops you picked up earlier this year. The key to making this work is to glance back on where fashion has already been, think 80s-sportswear then add a 2011 short-short to it and your done. Blazers, Shirts, Polo-Tees, Vests, whatever you think suits will work, drop it with some luxury-sneakers, white slouchy-socks and you’re done. Short Shorts should leave at least 2-inches hanging room from your crotch-area when standing.