– Art direction by James Kershaw
– Photographs + Digital Art by studio-e.ca

Choosing the correct foundation is crucial for a successful makeup application. An incorrect choice can throw off the entire look. Skin type, colour, tone, the amount of coverage desired and the appropriate fInish all need to be addressed. Cosmetic houses have responded by offering a variety of foundation types, in an wide range of colours. Clinique’s new Stay Matte Oil Free Makeup will be available in 20 shades when it arrives in stores in May, their Even Better Concealer, launching in April, will come in twelve shades. Jane Iredale offers two dozen skin perfecting colour options for their mineral powder Pure Pressed Base. Clarins’ Ever Matte Oil Free Makeup SPF15 was recently introduced into the marketplace with a companion Ever Matte Shine Control Mineral Powder Compact, ideal for those wanting a long wearing shine free finish. The house’s aptly named Instant Light Brush On Perfector imparts a moist, light reflective finish around the dry, delicate and often dark under eye area. It’s never been easier to ensure that all your beauty bases are covered.