PHABRIK Magazine

UNcommon Scents

September 2013

– Product Photographs + Digital Art by C Side Photography
– Men’s Headshots by Grant Olson Photography
– Art Direction + text by James Kershaw
– Hair by Nicole Fusco for Revive hair loft
– Models Andrew, Cody, Elijah, Diljot at phabrik model + artist management

The modern man wants something unusual or exotic. The scents in his fragrance wardrobe, need to reflect the many facets to his personality. A few fragrances featured here are classics, some are new versions of best sellers, and some are totally new creations. Paco Rabanne’s 1 Million Intense is a new version of the original scent launched in 2008. This new version has notes of Blood Mandarin, Rose Neroli, Cinnamon and Orris root. The ad campaigns for both the original and the new Intense version feature Alberta born model Mat Gordon. Mont Blanc Legend Intense is a spicier interpretation of the original launched earlier this year. New note additions include Pepperwood and Red Apple. Limited edition versions such as Thierry Mugler’s A*Men Pure Malt Creation 2013 was inspired by traditional techniques used to produce the finest whiskies (aged in oak casks), to produce woodier, smoky notes. A few famous European fashion houses are launching new scents to tempt the discerning consumer, Hermes Paris, the house founded in 1837 is now a global powerhouse known for luxury goods. Many of the world’s top designers have worked for Hermes, such as Jean Paul Gaultier and Martin Margiela. One of the houses newest scents is Eau De Mandarine Ambree, launched at Holt Renfrew in June, it’s already in their top ten sellers. Bottega Veneta, the artisanal leather goods company formed in 1966 introduces Pour Homme , the house’s first fragrance for men, following the successful launch of their debut women’s scent in 2011. Some of the scent’s exotic notes are Canadian Fir Resin, Jamaican Pepper, the key note is Andalusian Labdanum. Burberry, the house known for their iconic plaid accessories and the trench coat debuts another addition to their growing catalogue of men’s scents. Burberry Brit Rhythm’s top notes consist of basil, and cardamom, middle notes include leather and patchouli, the cedar and Tonka bean round out the base. Azzaro Chrome United, a celebration of friendship, is a new interpretation of the best selling original Azzaro Chrome. The scent’s many exotic notes include Sichuan pepper, Ceylon Black Tea, Violet leaf and White Musk. Prada’s most recent men’s offering is Luna Rossa, launched earlier this year, the scent is named for the “Red Moon” sailboat and team that competes in the America Cup. Some of the scents ingredients are Bitter Orange, Spearmint and Ambroxan molecule. Look for a new limited edition of the scent to debut later this fall. Iconic American Menswear designer John Varvatos’, (two time winner of the CFDA American Fashion Award for Menswear Designer of The Year) most recent scent is not brand new, Star U.S.A. launched in 2010 to rave reviews, the scents notes of Red Ginger Essence, Blue Spruce and Venezuelan Tonka Bean struck a cord with consumers, His first scent simply named John Varvatos launched in 2004 is still among the fragrance world’s top sellers.


Male Room Jason Matlo | Band eeMee | KaaDiki
Male Room
Jason Matlo | Band eeMee | KaaDiki


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