PHABRIK Magazine

Tuft Love | ECO Decor | Green is the New Black

September 2011
Tuft Love…(Hollywood Glamour for the 21st Century)

– By James Kershaw
– Photography: Ernest of studio-e.ca

Old Hollywood had a major impact on many facets of life in it’s heyday during the ‘30’s and ‘40’s. Edith Head created the fashion everyone craved, Max Factor, the glamorous faces everyone envied and the set designers of the era, the ultra luxe environs that everyone coveted. That sophisticated mood was created with tufted furniture pieces upholstered in velvet, leather or fabric. White metal accessories and mirrored surfaces upped the glam quotient. Eight decades later, the look is still relevant and desired. Juxtaposed with the wood beam ceilings, exposed brick or rough textured cement block walls and smooth polished concrete floors of the modern urban loft, the mood is decidedly 21st century. The look works equally well with a variety of architecture styles. Most will opt to introduce a few select pieces into their space, such as the uber chic Marc Antonio “Melrose” velvet sofa with it’s exquisite Swarovski crystal button tufted back at Posh at Home or the gleaming white deep tufted Phillips Collection “Crystal” ottomans at Inspired Home Interiors. What could be more Hollywood than a movie premiere spotlight? The “Sunset” by Four Hands will instantly add a silver screen feel to your space or create that certain “X” factor with the Nuevo “Prague” stainless console table or the Mobital high gloss “Stark” office desk.

Hooray for Hollywood!

ECO Glamour

– By James Kershaw – Photography: Chris Chan

Chic, smart, desirable, and exciting, are all words that can be used to define glamorous. What is considered glamorous in the 21st century? Taking care of the planet we inhabit!

When decorating and maintaining our personal spaces, using items that will have the least detrimental effect on the environment is glamorous (and necessary) now. The use of non-toxic products, recycled goods, *up cycled materials ( *Taking lowly, everyday objects or materials and elevating their status through innovative design) A perfect example is 180 Design’s metal washer pendant light. Every room in the home can benefit, formaldehyde free FSC (Forest Stewardship Council) certified flooring and non-toxic paint, (free of volatile organic compounds) for all. Recycled glass and concrete counter tops in the kitchen, bar and bath, in the home office, a desk set, clock or MP3 ready radio made from sustainably harvested woods.

Smart, attractive, live able and yes, glamorous environments achieved with a clear conscience.

Green is the New Black

– By Mark St. James – Marquis of Fashion

The three environmental R’s have never been so chic! While many of us grew up with the mantra of “Reduce, Reuse and Recycle” amidst Saturday morning cartoons, the idea of Eco-friendly production is taking the fashion industry by storm.

Droves of designers and brands are hopping on the latest trend and appealing to the environmentally savvy consumer by incorporating biodegradable fabrics, recycled or organic materials, boasting fair trade policies, and ethical treatment of workers. Sponsors and designers during the Spring/Summer 2012 Mercedes Benz Fashion Week, New York (who used only post-consumer recycled paper for invitations) were adamant that “Green is here to stay!”

On a local front, Vancouver is currently taking the Eco lead in Canada by hosting the biannual: Vancouver Eco Fashion Week (EFW), sponsored by Aveda.

The EFW mission statement may be found on their website (www.Ecofashion-week.com) and includes their commitment to promote environmentally conscious trends in fashion, educate consumers about environmentally sustainable practices,and generate direct economic benefits for local environmentally friendly fashion.

Major players and long time Eco Fashion advocates have been rallying support for improved sustainability in the fashion industry. Veterans include:
• Luxury jewellery designer John Hardy, who’s very mission statement, is “Greener Every Day” (The John Hardy line is exclusively produced in a self sustaining factory compound in Bali).
• Designer Stella McCartney, who’s clothing and cosmetic lines are completely vegan.
• Marc Jacobs, who has recently begun advertising his incorporation of biodegradable fabrics into his collections, has termed Eco fashion as “a megatrend,” and said: “It’s a mentality, a way of thinking about business.”
• Orsola de Castro, founder of: From Somewhere, which makes clothes out of the recycled offcuts of luxury materials. Along with her partner, Filippo Ricci, she curates Estethica, an initiative in association with the British Fashion Council that showcases Eco-fashion brands.
•Aveda (run by Dominique Nils Conseil), one of the fastest growing brands in cosmetics giant Estee Lauder Companies Inc’s portfolio, has gone so far as to offset 100 percent of its electricity with wind power.

But as any fashionista will tell you, the fashion scene can be a fickle one; does this new megatrend have what it takes to become as innocuous as the little black dress or the crisp white dress shirt? Or will it land up in some tragic 70% off bin? If consumer opinion and the draw to purchase Eco friendly merchandise holds out, and the industry lays out a standardized policy for what passes for Eco friendly materials and practices, it may just have a fighting chance.


Obakki | Smythe | Marie Saint Pierre | Serendipity | Kelly Madden | Malorie Urbanovitch | Paul Hardy | Lara Presber | Emogene Couture Digging the Future of Vertical Gardens | What are you stairing at?
Obakki | Smythe | Marie Saint Pierre | Serendipity | Kelly Madden | Malorie Urbanovitch | Paul Hardy | Lara Presber | Emogene Couture
Digging the Future of Vertical Gardens | What are you stairing at?


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