PHABRIK Magazine

The Story of Eaux

September 2013

Perfumers around the globe are constantly experimenting with combinations of essential fragrant oils and aromatic compounds to create new scents the rest of us cannot resist. Be they eaux de cologne, eaux de toilette, or eaux de parfum. Designers then place them in covetable flacons, veritable objet’art that demand to be displayed. Featured here are a few of the most recent introductions to the marketplace.

Boucheron Place Vendome is named for the location of the first jeweler to locate there. Frederic Boucheron chose 26 Place Vendome because he believed it to be on the sunniest corner of the square. The shops diamonds would sparkle more brilliantly in the sun that shone through the windows. There are now more than thirty Boucheron boutiques located in the chicest shopping districts on the planet.

Boucheron Place Vendome housed in an elegant “quilted” glass cylinder accented in gold. The Eau de Parfum’s top notes include orange blossom and pink pepper, warming to heart notes of jasmine and honey, finishing with notes cedarwood and benzoin. The fragrance will debut at Hudson’s Bay stores in Canada in October.

Jimmy Choo, the name often associated with some of the most desired footwear made today, introduces Flash, the house’s second fragrance. Presented in a lilac tinted faceted glass bottle the scent contains notes of pink pepper, tangerine,and tuberose with base notes of powdery white woods.

Prada, the Italian fashion house known for setting more than a few of the fashion world’s haughtiest trends debuts Prada Candy L’eau. A lighter version of their best selling original , the fragrance is modified with notes of Italian citrus, sweet pea with gourmand base notes of benzoin, white musk and caramel. The bottle is indentical in shape and form to the original, the bright fuschia faux accent ribbon is now a delicate blush pink.

The Parisian fashion house of Carven was established in Paris on the Champs Elysees in 1945 by Carmen de Tommasso. The atelier focused on Haute Couture and accessories for the petite woman as well as various fragrances. The first scent, Ma Griffe launched in 1946, was a green chypre with floral notes, it is still sold to this day. The house flourished throughout the fifties and sixties, the designer retired in 1993. The house remained dormant until French designer Guillaume Henry came on board in 2010 revitalizing the house with a new fresh spirit.

Carven Le Parfum is presented in a simple chic frosted glass bottle topped with a clear glass stopper encircled with gold thread. the top notes include mandarin blossom, apricot and white hyacinth, the heart has sweet pea and ylang ylang the base has sandalwood, osmanthus and Indonesian Patchouli.

Elizabeth Arden, born Florence Nightingale Graham in rural Canada opened her first Red Door Salon on 5th Avenue in New York City in 1910. By the 1930’s she had established Red Door Salons in most of the world’s fashion capitals. Her mantra (which you will find printed on the box lining of the firms newest scent) “to be beautiful is the birthright of every woman” launches Untold Eau de Parfum. A fruity floral scent with top notes of pink pepper and cassis, middle or heart notes of Egyptian jasmine and gardenia, warming to patchouli, amber and musk.

Juicy Couture’s newest temptation is the limited edition Viva La Juicy Noir. A seductive version of the firms best selling Viva La juicy scent. The Noir version has top notes of berries and mandarin, middle notes of honeysuckle and gardenia and gourmand base notes of amber, caramel and vanilla.

Canadian beauty icon Lise Watier launched her newest scent Something Sweet in April 2013 with a novel idea. Create a two month long web campaign contest to become the official spokesperson for the fragrance. More than 400 contestants submitted photos. Twenty one year old, Coquitlam B.C. resident Jessica Kruger won the honour. The 4th year Simon Fraser University student is the first quadriplegic to win a contest naming her “Beauty Ambassador”.

(Read more about the contest and winner at http://somethingsweet.lisewatier.com/en/) The scent, which is now available in a convenient purse size roll on version, launched in August has top notes of champagne bubbles and sorbet, notes of melon and red fruit dominate the heart ending with gourmand notes of raspberry and chocolate mousse in the base.


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