PHABRIK Magazine

Petal Pushers

This season's freshest bouquets!

March 2015

– Photography by Corrie Side
– Art direction by James Kershaw

Each year there are specific signals mother nature sends out to let you know Spring has arrived. Fragrance houses also send out their own signals of a new season ahead with the launch of their newest offerings to entice the consumer.

Spring 2015 looks to be another good one with a variety of perfumers launching all new scents, as well as new versions of established favorites and limited editions available just for the season.

Launched by couturier Loris Azzaro in 1962, the French fashion/fragrance house of Azzaro debuted his first women’s scent, which he named Couture, in 1975. This spring, the house launches another in a long line of Azzaro fragrances, Pour Elle Eau de Parfum. The scent is described as a sensual floral, woody-amber. The scent opens with cardamom and lemony-spicy notes, with a  classic floral heart of rose and lily warm, and base notes of olibanum incense and cashmeran wood. The fragrance is packaged in a refillable bottle and will debut in stores in late April.

The venerable British house Burberry adds to its growing collection of fragrances with Burberry Brit Rhythm For Her Floral. This new version opens with notes of Sicilian lemon, orange and orchard fruit, has heart notes of Egyptian jasmine, lotus blossom and dewy lilac, and warms to base notes of ambery woods, driftwood and musk.

See by Chloe Si Belle is the French fashion house’s newest fragrance. The scent’s top notes of neroli and birch leaf warm to milky gardenia petals and orange blossom and has a base of white musk.

Eau de Gaga by Lady Gaga, the second fragrance for the recently engaged entertainer and fashion risk-taker is “for the adventurous woman and the man who loves her.” It has top notes of sparkling lime, a heart of white violet and a base of instinct leather.

Elizabeth Arden launches two new scents this season; both are variations of their original scents. Green Tea Bamboo has notes such as lemon, grapefruit, tamarind tree leaf and bamboo, warms to a heart of green tea, cucumber and violet leaf, and has base notes of orris root and mastic. Untold Eau Fraiche opens with mandarin and juicy pear calmed with white tea, a floral heart of jasmine, lily of the valley, freesia and orange blossom, and ends with notes of vetiver, cashmere wood and musk.

Juicy Couture’s Hollywood Royal star-encrusted bottle holds juice with top notes including candied apple and pear, heart notes of white petals, and base notes of cashmere wood, soft musk, vanilla and marshmallow.

This spring, all of the limited edition fragrances come from fashion houses. Valentino debuts a limited edition version of their best seller Valentina with Valentina Pink Eau de Parfum. Housed in a matte finish opaque pink bottle, the scent opens with strawberry and blackberry musk, has a heart of centifolia rose and peony, and warms to a base of amber, praline and cashmere.

Nina Ricci’s Les Delices de Nina Eau de Toilette is inspired by strawberry candy. It has top notes of lemon, tangerine with a hint of raspberry, its heart notes are strawberry candy accord, mara strawberry, white caramel and gardenia, and it warms to a base of praline and white musk. The opaque pink apple-shaped bottle is topped with “melting” gold that symbolizes caramel.

Marc Jacob’s Daisy Eau So Fresh Sorbet edition opens with juicy mandarin, apple blossom and lotus flower, has a heart of magnolia and jasmine, and warms to creamy woods and musk. The Daisy Sorbet has top notes of pink grapefruit, pear and passion fruit, heart notes of wisteria, jasmine and Muguet, and base notes of violet wood and sheer musk.

Thierry Mugler launches a new limited edition of their global top seller, Angel. Angel Eau Sucree Eau de Toilette is presented in a familiar star-shaped flacon. This edition’s bottle has textured points which makes it appear to have been dipped in granulated sugar. The scent opens with red fruits sorbet, warms to caramelized meringue and finishes with notes of patchouli and vanilla.


Buy Less Wear More: 2015 Women’s Spring Trend Guide Skin Deep
Buy Less Wear More: 2015 Women’s Spring Trend Guide
Skin Deep


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