PHABRIK Magazine

Men’s Trends: Summer 2012

By André Deveaux

March 2012

The catwalks were awash with color and prints, with the atmosphere one of true summer fun in the sun. Innovative materials and the reinterpretation of traditional ones, such as the net processing on leather, was an overreacting trend. What was most significant however were the more architectural innovations and the reworking of traditional tailoring and proportions, which together bring to light a new fashion for spring/summer 2012.

Nomadic Chic

We are absolutely in love with this trend! We call this trend “Nomadic Chic” because it takes inspiration from a global collective from Japanese tailoring to American heritage. This trend definitely looks to push an individuals style by opening their eyes to cultures, places and people beyond their immediate proximity. We live in a multicultural environment which is precisely why we picked this as one of our 4 major trending categories. There are no real rules on how to achieve this look aside from taking a deeper look into your culture for inspiration and that of your friends.

Fight for Bright

Moving forward from the very masculine blue, other brights lit up the catwalks in Milan/Paris. Parrot greens, oranges and highlighter yellow contrasted with warm hues of berry. The trend is easy to wear: interpret it with knitwear or even leather, while for the more daring a few tailored suits in bright fluo pink color made an appearance on the spring/summer 2012 catwalks.

All Meshed Up

See through mesh knitwear seems to be man’s alternative to lace for women in spring/summer ’12. Sexy yet sophisticated, these knits are the perfect way to show some flesh and keep cool in the summer heat. Why not embrace the trend further and move onto netwear? In Dolce & Gabbana’s spring/summer ’12 collection the net is presented in different sizes, colors and materials and used either transparent or lined for jackets, trousers, shorts, T-shirts, bomber jackets, tracksuits and sweaters.

Printed Elegance

Prints, prints and more prints! If there is one trend you pick to follow this season then this is “it”. Almost every brand this S/S is indulging in some variation of this trend. Whether you’re mixing plaids with stripes, prints with plaids, solids with prints, or prints on prints, there are no limits to what you can do. How do you nail this look? Well, though this trend appears to have no rules we do suggest maintaining a base color scheme when creating your ensemble. This will enable you to piece together the right items for the perfect look.


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