PHABRIK Magazine




  - Photography by Grant Olson - Photo Editing by Derek Jagodzinsky - Clothing by Kelly Madden - Accessories PHABRIK - Set/Styling by Sandra Sing Fernandes - Makeup by Jenn Vatour - Hair by Davines Sesson Team - Models Julian, Nicole, Jami, Tara-Lynn, Emma, Jody, Chantal, Muffin - Location PHABRIK art+design Canada Styling Hair with Carl Reeves: The Kevin Murphy Session Master The haircare industry values professional training and takes education very seriously. Learning new skills and gaining experience are essential to perfecting the quality of hairstyles and maintaining an edge in the business. There’s no one else that understands this more than well-known session stylist, Carl Reeves, who was in town working with the Davines Session Team on an editorial shoot. His unbridled passion, dynamic creativity and extensive knowledge in the industry were a welcoming inspiration. The opportunity to style hair alongside Carl Reeves proved to be an exciting, invaluable experience that the Davines Session Team will surely never forget. By Teresa Simmons

Totally Soled Out | Well Heeled

By James Kershaw and Nahla Watfa

  Totally Soled Out Rockabilly fans can hoot n’ holler as the pointy toed, buckled shoe reappeared on the runways. Animal, floral and even oh so-feminine lace prints strode down this season’s catwalks. The gladiator sandal, now considered a summer staple, made its presence known in many presentations. Materials ran the gamut from classic leather, both smooth and embossed, to suede. to translucent plastic, in the form of t-strap sandals at John Galliano. Well Heeled Designers turned to elegant styles of yore; lady-like, slim heeled slingbacks and pointy toe pumps all made a comeback this season. Platform soles were not in the forefront as in seasons past, although they are still around, often in the form of the wedge heel. Bright jewel tones made a statement, as did girly embellishments such as bows and ruffles.

Natural Elements

- Photography by Kelly Rosborough - Styling for Derks Formals by Jon Harmon, Sterling Derk, Sean McClure - Architecture and Décor Sandra Sing Fernandes - Model Max M. Mode Models

Women’s Trends: Spring/Summer 2014


The season’s trends pay homage to classic styles dating back as early as the 1920’s, but updated for some seriously modern wardrobe play. The Wide-Leg Trade in your skinnies, there’s a new trouser in town. Popularized by Coco Chanel in the 1920’s, wide-leg pants are making a comeback as one of the most wearable trends this year. Labels BCBG MAXAZRIA, Trina Turk and Alice + Olivia perfected the pant in loud prints, billowy fabrics and high waisted versions to elongate the tricky silhouette. Cropped Cher Horowitz would be, like, so stoked to see this 90’s fashion staple dominating spring/summer 2014 runways. This season’s modern crop top has been classed up in well-tailored versions and mature palettes. See 3.1 Phillip Lim’s elegant lavender fabric and BCBG’S boxy white sportswear take on the trend. Candy Store It’s no surprise sugary sweet pastels are trending for spring, nor Pantone’s “Colour of the Year,” Radiant Orchid. What is surprising are these soft hues matched head to toe as seen on Burberry, Armani and Jason Wu runways—a bold statement that can earn you serious street style points. Great Lengths Characterized by its calf-grazing hemline, the midi-skirt dates back to the 1940’s post-war era. Fashion has recycled the style over the years, always staying true to its origins as a sophisticated and elegant piece, à la Grace Kelly. The skirt swished onto runways last spring and is coming back even stronger for 2014. Editor favourites included the playful plaid House of Holland and Marchesa lace pencil midis. Bombs Away Labels Suka Clothing and Marc by Marc Jacobs are putting a feminine spin on the traditionally sporty bomber jacket with accents like floral sleeves and satin sheen. Paired with a pencil skirt, the garment looks extra chic.

How Social Media Will Kill Fashion’s Bottom Line

By Mark St. James - Marquis of Fashion

I am sitting in a warehouse in New York as intricately placed incandescent tube lights flicker to life on what was then the Diesel Black Gold Fall 2013 show. The models hit the catwalk in waxed wool and lacquered studded pieces that screamed early 90’s. It wasn’t like anything else I’d seen that season and I knew it was going to be popular. I left thinking that hiring Andreas Melbostad as Diesel Black Gold’s new creative director was a perfect idea and after tweeting madly and Vine-ing the finale, I strutted off to find myself a slim-fitting pair of waxed pants. I went to a number of stores, but ultimately found what I was looking for at H&M. I squeezed into them, tore off the price tickets, paid and wore them out... no questions asked. One thing I noted was how many other obvious fashion enthusiasts were hunting for waxed denim, glossy finished leathers and studded body-con dresses - all in the name of achieving the trends that hit the Diesel runway that very morning. I took the liberty of asking one of the girls (a young fashion blogger) who was buying a leather studded skirt—in the name of market research—where she got the drive to buy such an impractical item from? Her answer... “Diesel Black Gold.” So there we were, literally a half year before the pieces we saw this morning will even hit the shelves, wearing out the trend. And I DID wear out that trend! I wore those pants to World MasterCard Fashion Week in Toronto, I wore those pants to Europe when I went with my family on vacation, I wore those pants to the movies, the club, the after parties. I WORE THOSE PANTS! Six months after the show, the pieces from the collection hit stores. I was excited to check out the clothes in the flesh and there they were. The studded calf skin pants, the fitted dresses, the unforgiving slim knits, all of it was there. But... I was over it. I was tired of the collection pursed under the “New Arrivals” sign. I’d seen it on every fashionable Instagram account, on every Facebook News Feed and Fanpage that had anything to do with fashion. From Style .com and WWD I relived the show taking notes on styling and how to emulate the looks from the runway; not to mention that the colours, the fabrics, the silhouettes... they were all available and ready to be picked up at a moments notice. All I had to do was go out and buy them at the nearest fast fashion retailer. Not the same as the ready-to-wear collection by a long shot, but conceptually they lacked difference, aesthetically they were more consubstantial than they were contrasting and so I went for it... and so did everybody else. The shows were nearly too accessible with livestream viewing, bloggers blogging on location (like myself) via social media sites like Instagram, Vine and Pinterest; then there were the traditional media sources like: Huffington Post, Vogue and the Telegraph. So not only did you see the shows, you were bombarded with images, gifs and videos of them from HD video to the lowest quality blurred images of models walking down the runway sloppily snapped up by Anna Dello Russo or Bryanboy, from the instant the pic was taken to long after the show had finished. By the time the product is in stores you are overexposed to it. And if there’s something I’ve learned about fashion... it’s that it needs to be needed, it needs demand. Overexposure kills demand. Social media creates a buzz about certain items like the Bambi Givenchy sweater or the Chanel Lego clutch, which we love to love (and love to buy). But aside from the one offs, we are becoming numb to the industry’s seductive pull because every Man Repelling, Blonde Salad, eating, Cupcake and Cashmere, wearing blogger out there is tweeting fashion’s bottom line to DEATH! The solution? Couture darling! The only way to stop the cycle is to go back to basics and invest (heavily) in the building blocks of fashion. By going to the source, we cut out the wait because couture is shown on the runway, sold right after the show, then made for each buyer and finally shipped to their abode. There is no hype, there is no chance to be “popularized” and more importantly, there is no wait. We have become such a “buy now wear now” society that the only way the fashion industry can keep up is to show their collections closer to the shipping date and by so doing, give stylish people the opportunity to buy the pieces they see on the runway almost instantly. Or the designers could just emulate what Burberry did... Fast forward to the Fall 2014 Burberry Prorsum menswear collection, which showed in early January. The collection was unique in that you could buy the pieces on their e-commerce site right after the collection showed. How inventive and lucrative. This endeavor, though challenging for the tailors at Burberry (constructing the items as the orders come in), was revolutionary in that it afforded customers the opportunity to wear the pieces immediately after they walked the runway. Christopher Bailey and his team should all win medals. This model may have shattered the prestige factor for a great many fashion lovers and will most definitely hinder in-store sales when the Fall 2014 products finally hit stores in June or July, since everyone who REALLY wanted those pieces will have already bought them and worn them to death. It’s better for Burberry if a buyer wears the Burberry Prorsum scarf rather than an extremely similar, slipping under copyright law by a hair “Burrberry” scarf on sale bundled up in a ball, or better yet on the dusty floor of your local Zara. If you love fashion, you will justify the piece, the price and the wait, but what if you didn’t have to wait? With this new model you may not have to, but in the mean time... hold onto your cash and try to wait for the real deal otherwise designer fashion may not make it into the next generation.

Vivienne Westwood Autumn/Winter 2014 Menswear

By João Paulo Nunes

For her Autumn/Winter 2014 menswear collection, British fashion designer Vivienne Westwood turned once more to Earth for inspiration. However, instead of delving deeply and closely into the environmental issues that have preoccupied her lately, Westwood looked at the bigger picture by studying the Earth from space before paying closer attention to its ethnic and cultural manifestations throughout history. The influence of science fiction and of 1970s pop culture futurism pervaded the collection in the form of geometric shapes, symbols and patterns, as well as in coated and plasticised fabrics where a predominant colour palette of black, grey and burgundy was accentuated by dashes of white, red and gold. Similarly, contrasting images of masculinity as constructed through sartorial and cultural embodiments of the past couple of centuries were brought together in the juxtaposition of a nuanced biker aesthetic with sportswear, urban subcultures and a reinterpretation of suave dandyism. To illustrate the fusion of influences, leather trousers and jackets with embossed patterns were aligned with track suits, bomber jackets and hoodies. Lace-trimmed garments, bow ties and turtle necks coexisted with trench coats and layered outerwear. In addition, Vivienne Westwood trademark bulbous silhouettes were engendered by combining asymmetrically fastened coats and trousers with wide pleated pants and shorts that came in tightly belted or tapered versions.

Designer Profile: Zebina Masse

By Pamela Di Pinto

Picture this: You pull into work ready to start your day, reach into your pocket to check your cell phone…and it’s not there. What do you do? Panic? Go through your day feeling like you’ve lost a limb, not knowing if someone is trying to reach you? Emerging designer Zebina Masse explores this attachment we as a society have to our electronic devices in her latest collection: a thesis project that explores the outward, tangible expression of the human soul. “I imagine our souls as being housed in our electronics,” said Masse. “It’s like a part of us is living in that object and when we’re separated from it, we almost feel physical pain from it.” Masse is an Apparel Design major in her final year at the Rhode Island School of Design (RISD). Interestingly, Masse didn’t always know she was going to pursue fashion. Prior to RISD, she received an associates degree in liberal arts with a concentration in visual arts from Cape Cod Community College. It was there that personality tests kept pointing her in one of two directions: a math teacher or an artist. While technically good at math, art was a path that “just made sense” for Masse. “I was always one of those weird, quirky, artistic types,” she said. “I’ve been making clothes since I was pretty young, just as a hobby.” Well, that hobby is starting to turn some heads. For her final thesis project, Masse is creating a collection of six looks with matching handmade shoes that keep with her clean aesthetic. The looks feature lots of natural, nude colours and a combination of delicate knit-work and resin. “I let the knitting machine guide me,” said Masse, who prefers to be hands-on in her design process. “I don’t like to just concoct things in my head. I like to work with materials; I’m very moved by fabrics.” The collection is inspired by the book His Dark Materials, particularly the concept that people’s souls are housed inside animal demons that morph with them as they grow older and change and eventually mature. “I really love animals, and I love the idea that you have this animal character that’s connected to you so strongly like that,” explained Masse. “I love the idea that the soul is housed outside of the body too.” Masse built on that core concept, exploring the idea that our souls “live” in our electronic devices. The resin in her pieces—a synthetic material—represents that digital and plastic place our soul resides in the digital world. “When we lose our phones, it’s almost painful,” she said. “I saw these intense connections to my concept.” For more work from Zebina Masse, visit her website at  

Men’s Trends: Spring/Summer 2014

By Janis Galloway

It’s all about bold pattern and colour this season and men are asked to go big or go home. Modern camouflage, vibrant florals and pristine white are must-haves for spring and summer. Short Stories Suiting just got turned on its head. Voluminous Bermuda shorts were the new match to well tailored blazers on the runways of Jill Sander, Fendi Balenciaga and other heavy hitters, making short suits one of the most controversial trends this year. We’re not certain men will take this look into the boardroom, but hope to see the more daring fashionistos try it off-duty. White Knight There was major white noise happening on the runways of Vivienne Westwood, Comme des Garcons and Louis Vuitton. All-white suiting is a tricky look to pull off; the secret is to mix textures and fabrics to ensure you don’t look like you just walked off a cruise ship. Try silk with linen, or cotton with wool. Camo-Chameleon Just when you thought it was safe to come out, the camo trend is sighted again. The print first returned in 2012 and keeps popping up in major collections from Valentino to Dries Van Noten to super hip Ami. It’s been updated in flashy colours and slightly altered patterns to keep it looking fresh. You’ve got your marching orders, now go forth and be fashionable. Hit the Clutch Men’s bags are nothing new, but this season we saw an evolution from structured leather bags to what would be traditionally considered more feminine, soft clutches. Flower Power Embracing florals might have been the most consistent command from the spring/summer 2014 shows. Prada and 3.1 Philip Lim were favourites in executing the print with interesting, kaleidoscope patterns and beautifully contrasted colours. If you’re not ready to go full bloom, try incorporating florals into the details with a patterned tie, pocket scarf or a button-up layered under a blazer.  

©2013 PHABRIK Magazine