PHABRIK Magazine

eSCENTials

March 2014

– Photography by C Side Photography
– Article + Art Direction by James Kershaw
– Model Lauren at PHABRIK model + artist management

Each season, fragrance houses launch new scents to entice the consumer, and this season is no different. All new scents exciting are new versions of top sellers, and this year, a rediscovered one enters the marketplace. Calyx, originally debuted in 1986 as a fragrance for Prescriptives, a cosmetic line in the Estee Lauder portfolio that has since been discontinued. The scent, which will now live on now as Clinique Calyx, was quite the departure in the mid 80’s when fragrances were anything but subtle and fresh. The name comes from the term used for the protective covering of a flower bud, the green leaves that wrap around the petals before they bloom. Top notes include grapefruit, guava, green leaf and mango; heart notes include freesia and neroli, finishing with notes of oakmoss, orris and vetiver. The house of Burberry launches Burberry Brit Rhythm for Her, the companion scent to their very successful men’s version that launched last fall, housed in a clear glass flacon of the same design. The scent, described as sensuous, feminine and irreverent, is a powdery floral with notes of English lavender and pink peppercorn, warming to notes of orange flower and blackberry leaves, finishing with vetiver and vibrant woods. Calvin Klein adds another version of the house’s very successful line of Euphoria scents. Endless Euphoria was created as the daytime counterpart of the first. The scent opens with notes of mandarin and cherry blossom with uplifting violet at the heart and finishes with sensual bamboo and bare musk accord.

Another house adding to their collection of fragrances is Marc Jacobs, this time with a pair of limited edition scents. Daisy Marc Jacobs Delight is described as a luminous bouquet of fresh picked florals with a burst of quince flower, and iris with crisp red apple, sun-ripened woods and musk. Daisy Eau So Fresh Delight is a twist on the original, combining blood orange with exotic tiare Tahiti, raspberry and apricot leaves. Both scents are housed in the now iconic chunky glass bottle topped with a bouquet of brilliantly coloured daisies. The venerable house of Elizabeth Arden adds to their portfolio of Green Tea scents with Yuzu. The scent blends yuzu zest with green tea vapors, lemon tree petitgrain, spearmint and wild thyme that warms to notes of white birch and ambrette seed.

Bottega Veneta debuts Essence Aromatique, described by the Italian fashion and fragrance house as “a perfect balance between fresh aromatic and lasting character.” It is a reinvention of the cologne combining precious essences bergamot, coriander, patchouli, rose absolute and sandalwood, housed in a simple, chic frosted glass bottle. Juicy Couture Malibu embodies the attitude of free spirited California girls combining watermelon, black currant and pink passion fruit merging with sparkling jasmine petals and frangipani, drying down to creamy musk and precious woods. Couture La La channels the cool, sun-kissed L.A. girl with sparking mandarin, red currant and wet flower petals, warming to middle notes of orange blossom and white peony, finishing with base notes of white musk and blond woods with a hint of pink sugar crystals. Both scents are housed in chunky glass bottles embellished with painted swaying palms, topped with faceted caps adorned with neon bright coloured heart charms.

 


Men’s Trends: Spring/Summer 2014 Designer Profile: Zebina Masse
Men’s Trends: Spring/Summer 2014
Designer Profile: Zebina Masse

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